How To Make Money With Google AdSense

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How To Make Money With Google AdSense

Making money with Google AdSense seems like a simple thing to do. Create a website, put some advertising on, and wait for the clicks and money to start rolling in.

Unfortunately it does not work this way. Most people do not make money. The reason is that they do not understand how AdSense works. Things are never as simple as they seem – this also applies to AdSense.

The key to Google AdSense is this: Get visitors to leave your site by clicking Ads. This seems obvious but it is not. The reason is that it goes against everything most webmasters have been taught and believe to be good website design practice.

General practice and understanding of a good website is that it is well designed, pretty, and has good content. Make the visit pleasurable for the visitor: nice graphics, easy navigation, and interesting content. Make sure the visitor comes back: frequent updates, big RSS button, subscriptions to a newsletter, etc.

But if you want to make money with AdSense then the above is all wrong. Actually it is the opposite of what you should be doing.

Standard thinking is that you want people to stay on your website as long as possible. That is why you try to make it a pleasurable experience. With AdSense the idea is to get them off your website. You want them to not have a pleasurable experience, to not be wowed by your pretty website, to not be reading your content, to not be subscribing. You want them to leave by clicking on an Ad.

To make money with AdSense you need to completely change your thinking. Instead of thinking about how to get your visitors to stay, think about how to get them to leave by clicking ads.

Here is a table showing the change of thinking required to make money with AdSense:

Change Your Thinking For Google AdSense

	Standard Thinking (Please your visitors so that they stay)	AdSense Thinking (Frustrate your visitors so that they leave by clicking on Ads)
Website Design	Well designed site that is pleasing to the eye. Good contrast between text and background, easy navigation, bells and whistles that attract the visitor.	Poorly designed site. Difficult to navigate and hard to read the text. Nothing catches the visitors' attention.The only thing that stands out is the ads. The visitor is confused and does not want to read your yellow on green background text. They want to leave so they click an Ad.
Build A Community	Be kind to your visitors. Answer emails, ask them to subscribe and send them pleasant updates. Have a big RSS button to encourage people to return.Have lots of online friends and encourage them to visit your website.	Return visitors do not click on ads. They come to see how you are doing and to read your content.You do not need return visitors or a community. For AdSense the best types of visitors are from search engines – targeted traffic that has never been to your site before.
Content	Well written and interesting.Short paragraphs, lists, headers. Everything possible to keep the visitor reading your content.	Long paragraphs, no spaces between paragraphs, no headers.You want the visitor to see your content and instantly not want to read it. Get their eye of your content and get it on the ads.
SEO	Do not focus on SEO, focus on your readers. Write good content that people want to read.	You do not want people to read your content. You want them to click on an ad.You must focus on SEO because it is search engines that bring the targeted traffic that clicks on ads. To increase search engine traffic you need to write content with SEO as your focus. Better SEO content means more search engine traffic.
Blend the Ads	Blend the ads into the website. Have the background and fore color of the ads the same as the website.The visitor should believe the ads are integrated into the website. The ads should not distract from the main content of the website.	Make the ads stick out.The first thing the visitor should notice is the ads. The ads should be convenient way for your visitors to leave your website. Ads should be a big red shiny abort button for the visitor to press to get off your website.
Visitor's Experience	An eye pleasing, entertaining, and engrossing experience. Visitors keep coming back for your great content.	The second they land on your site they hate it. They want out.They do not like the appearance, the navigation, or the few lines of content they started reading. They want to get off your site the easiest way possible.
Bounce Rate	The lower the bounce rate the better. You want people to go through every page of your website reading everything.	100% bounce rate. Everybody that comes to your website should bounce off via an ad.

The Ideal Scenario For AdSense

To understand how AdSense works lets go through an ideal scenario. For this example lets imagine that you have a website dealing with impotency in men and a guy named Bob is a typical Internet user.

1. Bob has just finished a successful first date – everything went really well. So well, that he is lying in bed with his eager date. Unfortunately, to Bob's horror, a certain body organ is not working like it should.
2. Bob jumps out of bed and runs to the computer. He does a search for, 'how to prevent impotency'. He clicks on the first search result which is your website.
3. Bob is in a hurry. He lands on your site. He is quickly frustrated because your website design is confusing and the font colors are poorly contrasted with the background. But then in the top center of the page he sees a big white box with text in bright orange colors stating, 'Get Rid Of Male Impotency Now'. Frustrated with your site and looking for a quick solution to his problem Bob clicks on the ad.

The point of an AdSense website is to be the middle man between the search engine and the product the Internet user is looking for (the websites of your ads).

For Bob the best thing would be for the 'Get Rid Of Impotency Now' link to appear as the first result in the search engine. But thanks to all your SEO work your site is the first result instead of the product website. So Bob lands on your page first. Now it is your job to get him to the webpage that answers his question. Make the advertisement clearly visible and easy for him to click - help him ignore your website content and focus on the ad. When Bob spots your ad and clicks on it everybody is happy. Bob is happy because he got his answer, you are happy because you make money.

To make money with Adsense you need to make it easy for your visitors to click on ads. Do not distract the visitor with a pretty website and good content. Focus their attention on your ads.

The Paradox – Getting Search Engine Traffic and Having An AdSense Website

To make money with AdSense you need visitors to leave your website via an ad. This means that contrary to popular belief, instead of having a well designed and good content website that encourages visitors to stay, you should have website that encourages people to leave.

Simple enough. But here is the problem (isn't there always).

Notice that in the ideal situation presented above, when Bob does a search your website comes up first in the search results. This is a very important point because the most important aspects of making money with Adsense are:

1. Visitors clicking Ads
2. Visitors arriving to your site via search engines

Like Bob, you want visitors coming from a search engine looking for an answer to a problem. AdSense works best with search engine traffic because these are visitors looking for a solution to a problem. And they want the solution fast. Like Bob they have a problem that needs to be solved fast. Bob does not want to spend hours browsing your website admiring all the pretty graphics, subscribing to your RSS feed and contemplating the beautiful metaphors in your 3000 word pages. Bob, and search engine traffic want information that is quick and easy - information you provide by showing ads that solve their problem.

Compare this to traffic from Digg or Facebook (Social traffic). Social traffic is completely useless for ad clicks. They arrive at your site looking for nothing specific. Most people coming from Facebook do not have impotency problems so they are not going to click on your ads – they are just going to hit the back button and leave.

You need search engine traffic. And to get search engine traffic you need to be at the top of search engine results.

Here is the problem:

1. To make money with AdSense you need search engine traffic.
2. To get search engine traffic you need to be on the top of search engine results.
3. To be at the top of search engine results you need backlinks.
4. Paradox: To get backlinks you need a pretty website with good content.

So far I have been arguing that to you need a website that drives your visitors away. But to get search engine traffic you need a well designed and good content website so that other websites backlink to it. Because without the backlinks you will not be at the top of search engine results.

The paradox is that you need a well designed and good content website for backlinks and you need a website designed to encourage visitors to click on ads.

These are two completely different types of websites:

	Good Site Design And Content	Poor Site Design Site and Content
1	Visitor like the website and content.	Visitors want to leave your website.
2	Visitors Backlink to your website.	Nobody backlinks to your website.
3	With lots of backlinks you will rank high in search results.	No ranking in search results.
4	Ranking high in search results will lead to lots of search engine traffic.	No traffic from search engines.
5	Visitors will not click on ads because they will be too busy admiring your website design and reading your content.	Search engine visitors would click on ads if they came to your website. But since you do not have any backlinks your website does not show up on search engines and thus no traffic.

If you want to make money with AdSense you need to find a way out of this paradox.

Solutions to the AdSense Paradox

Solution 1 – Create Your Own Backlinks

The first solution is simple. Create a website tailored for AdSense and then create your own backlinks. Nobody is going to backlink to your website so you do it yourself.

Open an account on any of the online blogging platforms like Blogspot or Typepad. Then create a blog with a few post and backlink to your AdSense website. Create 20 blogs and you have 20 backlinks.

Or you can join link exchanges. The idea is that you exchange links with other websites. The trick is that you do not do a direct exchange. Because search engines ignore direct link exchanges you do indirect link exchanges. For example, you place a link from website A on your website, Website A places a link from website B on their website, and finally Website C places your link on their website. This way every website has a one way backlink – search engines love that.

Using these types of methods you do not need to rely on other peoples' backlinks to your website. Your website can be the most useless and ugliest website but search engines will love it because it has a lot of backlinks that you generated.

Many people use this approach. But is has a major drawback. This approach is cheating the system. It tricks the search engines into thinking that people find your website interesting and good. Search engines do not know that you are the one creating the backlinks – they assume the backlinks are from other websites not owned by you.

Search engines do not like being tricked because then they dole out crappy website to their users. So search engines do not want people creating their own backlinks in this manner. So if they find out you are doing it they will penalize you by being removed from the search results. If this happens to you then you are suddenly making no money.

The problem with this solution is that it is temporary. Sooner or later you will lose. With this solution you are like the mafia. You make lots of money, but only for a short time. It is only a matter of time before the FBI come knocking on your door. You have to sleep with one eye open, always worried that today is the day that it all ends. Every time the doorbell rings sweat forms on your forehead.

Google is the FBI. They want you to follow the rules of the game. Their billion dollar business is based on their search engine returning good results to the users. They are always on the hunt for anybody trying to cheat the system. Maybe not today, or tomorrow, or in a week, but sooner or later they will come crashing through your door and seize everything. You do not go to jail – but you do lose all your search engine traffic. Busted.

Also, although this is a lesser point, it should be mentioned. By creating your own backlinks you are degrading the overall value of the Internet users' experience. By creating your own backlinks you are forcing people to end up on your page even when it is not in their best interest. Search engine users want to land on pages that are truly reputable and have good information - they do not want to land on your page because you made a lot of your own backlinks. Think about how you are affecting the users' experience – poor Bob, in his state of emergency, has to land on your site first wasting valuable time. He does not want to land on your site because you successfully created a lot of backlinks. He wants to go to the source of the best information as quickly as possible. You probably do not care about Bob and his plight, but I had to mention it – creating your own backlinks by cheating is not good for Bob.

As you can probably tell I am against this solution to the AdSense paradox. I like playing by the rules and do not like to risk loosing everything if caught. I do not force backlinks to this website. I do the standard stuff like guest posts and article submission to create backlinks, but do not go as far as creating other websites, or link exchanges, for the purpose of generating backlinks.

Solution 2 – My Solution To The AdSense Paradox

If you do not like solution one because you want to play by the rules then you will have to come up with your own creative solution to the paradox.

As a suggestion I will tell you how I solved the AdSense paradox for this website.

This website in broken up into two main sections. There is the blog and there is the website. The blog is my backlink generator and the website is my AdSense earner.

The blog has no advertisements. It is simply good and interesting content written to please visitors. The blog is designed following all the standard good website design rules: good content, interesting, SEO is ignored, pretty pictures, good navigation, RSS feed etc. The hope is that they stay on the blog a long time, read all the posts and occasionally backlink to the website.

The website section, on the other hand, is designed to encourage clicks. Pages have advertisements, the articles are written with SEO in mind, and most articles are long to discourage people from reading the content. The focus is placed on the ads and not on the content.

Of course, not all of the pages are AdSense optimized, only a few. I mix people oriented pages with AdSense orientated pages. Overall I want this to be a quality, good content website. But that does not mean that I cannot have a few pages optimized for AdSense – after all, I want to make money with AdSense.

This page is a perfect example of an AdSense oriented page. The hope is that when somebody does a search for 'How to make money with Adsense' they land on this page. Seeing how long this article is they instead click on one of the conveniently placed 'Make $500/day with AdSense' ads. I lose a visitor but make money.

By using this two section approach I have both the backlinks required to get ranked high on search engine results and the AdSense optimized pages to get the clicks.

Conclusion – A Balance Between AdSense And Good Content

Google wants you to have a well designed, good content, website. By following their rules you will receive lots of traffic. So if you want to make money with AdSense for the long run you better do what Google tells you to do. But you also need to keep in mind that for AdSense to make money you need people to leave your site via ads.

Find a balance. Overall have a great website by providing value to your visitors. But do not forget that you are not doing it for charity. You want to make money with Google AdSense. Have pages on your website that focus on the ads – your money pages. For these pages you need to change your thinking. On these pages you want your visitors to leave your website by clicking ads – make it easy for them.

How Long Does It Take To Make Money With A Website

Short Answer: More Then 3 Months

If you are on the verge of starting a website then the biggest question you have is ‘how much traffic and money will my website have in three months?’ Three months is a long time away. Right now you can barely see tomorrow. Everyday you work on your website adding content, designing, setting up email accounts, hosting and domain name. It is a busy time.

You do all this work with eagerness. The future is rosy. You are starting something that you find interesting, exciting and potentially rewarding. The beginning is great.

At the beginning as you create the website your imagination goes wild. You see yourself as a successful webmaster with a popular website; at home in your pajamas and the dog at your feet. Emails of praise fill your inbox. Everyday your bank account fills with more and more money. Your dreams of self employment and doing something you love have come true. You are the envy of all your friends.

Of course, this might happen at some point down the road. But let me be the first to tell you that it will not happen in the first 3 months. You have probably heard stories about some grandmother who, without knowing anything about websites, created a website and within 2 months had $100, 000. Most likely the story is not true – someone was trying to sell you something. Or it did happen, but like winning the lottery, it will not happen to you.

If you expect to be successful in three months then expect to be disappointed. It will take a lot longer than that. But how long will it take? Nobody knows. The only way to find out is to do what you are doing – create a website and see what happens.

Most new websites do not last long. The reason is that people get discouraged too early. They believe that success should come early. Working hard at the beginning they expect returns, they expect to be paid for their efforts. And then when the website does not receive the traffic or revenue they expect they give up.

The problem is that people's expectations are too high. They get these expectations from other people who are trying to sell them an idea – the idea that having a successful website is easy and quick. It is not easy and it is not quick.

The most important thing for you to realize is that success will not come quick and it will take time. Realize it and believe it, so that you are not surprised at your progress in three months. By knowing before-hand that progress will be slow you will not be like the 99% of other new website owners that give up too early.

Use This Website As An Example For Your First 3 Months

I was like everybody else. I thought success would come quick. I thought that in 3 months I would be a success – thousands of visitors a day and a PayPal account with a continually increasing balance.

Obviously I thought I had a unique idea - a unique website. I believed that people would be impressed by it and they would send a link to all their friends. Like the news of Britney Spears gaining 2 pounds the website would spread on its own. All I have to do is build it and they will come.

I was wrong. I built it and only a few came. And in the first three months few will come to your website. But do not be discouraged. Be glad that you know this now instead of finding out later. Because now you can use the first three months on improving your website instead of worrying about why it is not taking off.

What Were The First 3 Months Like For This Website

This is a great website. It has well written content with lots of information. It looks good with lots of charts and tables. It follows all the basic rules of a good website. Informative, entertaining, good navigation, and pleasing to the eye. The first 3 months is the blast off period - a time to get off the ground.

Your website, whatever it is about, also has these qualities. It must. If it does not then it will fail and you are wasting your time.

So if your website shares the same necessary qualities as this one you can expect the same kind of progress in the first 3 months. Traffic, revenue and costs will be pretty much the same as this website.

Below are the statistics of this website for the first free months. From the first day the website went live with 0 visitors.

To help you make a comparison with your situation, the state of this website on day 1 was:

• the basic layout and appearance of the website was complete.
• there was about 15 pages of content
• during the first 3 months to promote the website I joined webmaster forums and participated in conversations. I also visited other blogs and left comments.

Below are the actual statistics for this website. Hopefully they will give you a good idea of what to expect for your website during the first 3 months.

Website Traffic

Traffic was the biggest upset. I expected it to be a lot more in the first three months.

But even though there was not a lot of traffic I was happy with every new visitor. It was exciting to see even small increase of 20 visitors a day to 40.

The nice thing in the first few months is that even a small increase in traffic creates big spikes in traffic.  For example the two peaks below are because the site was mentioned on reddit.com. Only 60 more visitors than usual visited the website but it caused more than double the average traffic.  Exciting days.

Website Traffic Sources

It takes at least a month before Google and other search engines notice your website. So at the beginning most of your traffic will be hard got. The only method of getting traffic to your website is by leaving a link to it on other websites. The standard approach is visit forums and to leave comments on other blogs. People read your forum posts and click on your signature and visit your website, or they read your comment and click on your link.

Costs Of Having A Website

Most costs are incurred before your website goes live. You need to pay for a website hostingservice and domain name. Usually you pay these for the entire year.

For this website I purchased software to create the website. This was the greatest expense. But depending on your needs you might not need to purchase any software. There is a lot of free website and blog creation software out there.

Hours Worked On Website

Motivated by the newness of it all the first three months I worked like a dog. Adding content and generally improving the website everyday. I was excited and it was easy to work on the website. Everything was fresh and exciting. Lots of work but fun.

Hours Worked Details For First 3 Months Online

Description	Hours	% Total
Total	240	100%
Creating New Content	107	44%
Visiting Forums And Blogs	59	25%
Website Update/Maintenance	55	23%
Writing Blog Posts	19	8%

Money Made With Website

Money was non-existent and rightly so. At the beginning nobody knows about your website. Without traffic you cannot make money. Even if your goal is to make money, forget about it during the first three months. Focus on building a better website – the money will come later.

All the review in the first few months was from Google Adsense.  There were a couple odd days when more than $5.00 was made - but mostly it was either $0 revenue or a couple of pennies.

* On the first day I sold a PAJ to a friend - that is why the revenue is so high on the first day.

Webmaster Psychology

Like the first days of a new job, everything is exciting. You will be a happy person. Waiting for the bus, in the shower, watching TV, you will always be thinking about your website. New ideas will appear out of nowhere. You will be overwhelmed – there will not be enough hours in the day to do everything you want to do.

Every morning you will jump out of bed and head straight for the computer. You will be obsessed with the stats: how much traffic, how much money. You will be your website’s biggest fan.

Enjoy the beginning. Do not focus on progress and statistics. Just learn, build, and experience the joy of creating something from nothing. Like your first kiss, just revel in the newness of it all.

How does affiliate marketing work?

As a publisher, affiliate marketing is about the relationships you have with consumers and advertisers. As soon as you have registered with We and applied to join an affiliate marketing programme, you can recommend offers and services from a particular shop or service provider (called advertisers) to your website visitors. We offers a wide range of selected advertiser programmes in various sectors.

Consumer visits your website

To begin affiliate marketing as a publisher, you need an online space where you can insert affiliate links to the products or services you wish to recommend to your visitors. Typical examples of online spaces that can be used are websites, blogs, mobile apps or newsletters.

Consumer clicks on advertiser's banner

As soon as you generate traffic to your online space, you can convert that traffic into money. By making the advertisers' ads noticeable in your content, and displaying offers that are relevant to your visitors, there is a greater chance that those visitors will click on them.

Consumer buys from advertiser's online shop

If the visitor that you redirected to the advertiser's website purchases products or services from that advertiser, you earn a commission or fee. The more traffic you send to the advertiser's website (click-through rate), and the more traffic that converts visitors into consumers (conversion rate), the more money you will earn.

You receive a commission for generated leads and sales

As soon as the advertiser approves your leads and sales, your earnings will be credited to your account and will soon be visible on your bank balance. Start earning money with your website and register for free, now!

How to Create a Website and Earn Money

Do You Want To Make Your Own Website?

After browsing this website you should think these two things:

1. It is possible for you to make a website
2. It is possible for you to make money with a website

It might not be quick and easy - but it is possible.

It took about 6 months for this website to become profitable. And by profitable I do not mean big dollars – I simply mean that revenue is a bigger number than costs. In other words, it took six months to stop losing money online and start making money online.

Due to the nature of this website I wanted to start from scratch. Learn everything the hard way - trial and error. I did not want to purchase a pre-built website or take an online course. I had lots of free time so I was able to stumble my way around the Internet and learn the basics.

Learn As Much As You Can Before You Start Your Website

Of course with this aimless approach I wasted a lot of time. There were lots of dead ends and information that I wish I never came across. The Internet is saturated with tips and advice about making money online. Most of the advice is from people who have not made a dime on the Internet and are just trying to sell you junk – a scam.

If you are eager and interested in making online but are a beginner with no experience then you need to be very careful. You will be bombarded with 'get rich quick' schemes and programs. 99% of them do not work and are simply after your money. The Internet is a live mine field – one bad step and you waste a lot of time and money.

Making money online is a great experience. You work at home and at your own pace. You learn new things everyday. You work for yourself and enjoying what you are doing. And best of all you end up creating something that you can be proud of.

There are a couple ways to start making money with a website. The first is to do what I did and spend lots of time figuring everything out yourself by visiting forums, reading ebooks, randomly visiting websites etc.

The problem with this method is that at the beginning it is really hard to be certain your are doing the right things. You will spend lots of time reading poor and false information. And you risk the worst case scenario – spending lots of time and money on something that is doomed to fail.

The second method is the one I would recommend to anybody that wants to make money with a website. Get a reputable Website Starter Kit. It is worth it because of the time you save and dead ends you avoid. Instead of bumbling your way through a pile of useless information, you can get the proper information right at the beginning. You can focus on building your online business the correct way instead of spending your time on a method that will fail.

It comes down to saving yourself time by ensuring you have all the right information. This should not be a surprise because that is how it works with all endeavors that require an education. For example, if you want to build your muscles and tone your body, you can simply walk into the gym and randomly try things and see what works and what does not. In time you will either figure out what works or you will find that nothing works and give up. The better approach is to get a professional trainer who will teach you the best way to build muscles and tone your body. By following the trainer's instructions you are assured that you are doing the right thing.  Muscles will grow and the body will tone.

How Do You Want To Make A Website

There are 2 approaches to creating an website business:

• Approach 1: Be involved in the technical aspects of making a website. Do you have basic computer skills and a little knowledge of HTML and are willing to learn more?  You need a domain name, hosting package and a website template to help you get started. (The Free Website Starter Kit)
• Approach 2: Avoid technical website stuff.  Get a simple to use, no coding required, Website Builder. Do you want to make a website, but do not want to get involved in the technical coding part of website making? You need a domain name, hosting package and a Website building tool that lets you build the website without any technical knowledge required.  With this tool, if you can use Facebook and read your email, you can make a website. (Website Starter Kit - Easy Website Builder)

It is up to you to figure out what method suits you best. You probably already have a hunch which approach is best for you.

Approach 1: You Enjoy The Technical Aspects Of Website Building and Want To Make a Website With HTML and CSS.

This is the approach I took. I had some experience with HTML and CSS so I was not afraid of creating a website.  I simply registered a domain name, got a hosting package and started to make a website.

But I made the mistake of making a website from scratch.  I wasted a lot of time getting even a basic website built. 

A much better approach is to start with a website template.  That is why I created a The Free Website Starter Kit to help you get started with your website.

The Free Website Starter Kit is for you if you want to create a website and be involved in all the technical website building aspects - but you would also like a little help.

The Free Website Starter Kit is a compilation of everything I learned by creating this website.  My credentials are this website.  If you like what you see and would like to create your own website then this package is for you.

The Kit helps you get started with your own website. It provides you with the following information:

• How to create a website (with the help of the website template provided)
• How to setup a web hosting account and domain name
• How to decide on a Niche
• How to write content for your website
• How to get traffic to your website
• How to setup AdSense and generate revenue
• How to become an affiliate and generate revenue

You receive a complete website. The website is a fully functioning website - ready to go online. All you need to do is a few style changes to make it unique and add your own content. Your website can be up and running in a matter of hours. Here is what it looks like.

With this package you are in full control. You are provided with knowledge and a complete website template. You become a webmaster responsible for all aspects of creating, maintaining and monetizing the website.

This package is perfect for you if you want to be in control of every aspect of the website and if you want to be involved in the technical side of being a webmaster.